THE BOOK OF LOVE

Concept Development / Design / Illustration 

Bavaria is a Dutch beverage group that includes a variety of brandname products that are sold across the globe.

Originally started as a beer brand, the group has grown to cover both alcoholic and non-alcoholic beverages. 

The variety in brands within the Bavaria group require a well defined and structured set of guidelines to ensure consistant branding across global markets.

The 'Blue Book' is created to give a clear definition of the overall brand philosophy for use across all global markets. Additionally the book is also the global brand guidelines for all markets.

Key to making the guidelines effective was the need to capture the users attention through dynamic concepts that gave a dynamic brand statement.

The house style of the brand guidelines was used for all other forms of brand communication, both to consumers and internally within the group.