RICH TASTE

 

Concept / Design / Art Direction / Illustration

 

Chocomel (chocolate milk) is a classic brand name from FrieslandCampina, that has been sold in Holland for over 75 years.

 

The brand has an iconic brand style that has evolved over the years but still retains a core consistency of the original brand.

 

This iconic nature requires strong guidelines to protect the brand equity that has been created over the years.

 

The guidelines were created as an english language master for use across different European markets. 

 

The book was developed as both a printed version and as an e-brochure to suit the different marketing requirements. 

 

As part of the process, both illustrations and brand graphics were also developed to support the brand use across marketing communications.

 

Additional creative support by Mark Schuijt.