ALL TERRAIN

 

Concept development / Art Direction / Design

 

Teva were a very successful all terrain shoe company from the US. They had grown their home market though catering for true outdoor enthusiasts, who liked rugged design combined with high build quality.

 

The 360° Life catalogue was their first full European brochure, using a totally new design concept. The catalogue had a 360° timeline that ran through each spread, aligned to imagery that related to each section. Compass coordinates were also used to add real locations to divider spreads.

 

The concept defined an active lifestyle for individuals who required clothing that matched their outdoor activities. It's all about keeping moving, not sitting still, challenging life on your own terms.

 

Product photography was supplied by the client, location photography was a mixture of stock imagery and new photography.

 

The catalogue was translated into 16 different languages for use across central Europe.